This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.
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How to Create a Facebook Funnel With Buyer Personas
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel.
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Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
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6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.
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Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.
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Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.
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How to Build a Winning Native Advertising Strategy
Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.
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Eliminating Conflict to Maximize CRO and SEO Efforts
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.
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PPC Account Transitions: 4 Parts Of A Smooth Handoff
Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.
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Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
4 Organizational Tools For Managing Digital Marketing Teams
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.
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The Travel Industry Landscape in 2020: How PPC Strategy Evolves
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
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