One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.
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A Guide For Letting Go of Outdated Google Search Best Practices
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
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Get Ready For Amazon Prime Day! [Amazon resources]
This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.
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Developing a PPC Analyst Mindset
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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Facebook Ads Holiday Checklist [2020]
Between online shopping highs, COVID, and elections, Facebook advertisers must prepare for Q4 like never before. One Sr. Social Strategist shares his top tips.
Facebook Video Ads Campaigns: Everything You Need to Know!
Facebook has grown far beyond being just the place people go to share cat memes and have heated discussions with their peers. In recent years, the platform has become a network where users discover new products, primarily through video ads’...
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Announcing GROW Towards a Better Normal [Summit]
Join us Thursday, Oct. 1 for a full-day Digital Solutions Summit focused on helping global digital marketers GROW Towards a Better Normal. The summit sessions will span a variety of topics including implementing growth tactics for SEO, driving growth through...
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Multiple CID Madness: Managing One Client Over Many Accounts
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.
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How to Create a Facebook Funnel With Buyer Personas
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel.
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Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
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6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.
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