COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.
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Blog Posts
How to Validate Marketing Tags and Pixels
In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup.
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
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Optimizing Podcasts for The Local Businesses
Effectively engage with consumers while informing them about your brand through podcasts and stand out from your competition.
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Build Custom Reports in Google Analytics
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
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Navigating A Successful “Difficult Conversation”
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.
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Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.
Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.
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Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.
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An Essential Rundown On Twitter Ads
If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.
