When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me...
Blog Posts
Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It’s a day where we all get together to teach and learn with each other. It’s just...
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Google Expands Search Sitelinks—Coming to PPC Next?
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed...
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adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
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adCenter Upgrade Now Gives Bing Marketers More Insight
As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! Read on to see...
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Marty Demonstrates the Purple Cow Principle – Facebook Style!
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
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Modified Broad Match, Understood
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary...
Starting An AdWords Account From Scratch – Series Wrap-Up
We hope you’ve found PPC Hero’s series on Starting An AdWords Account From Scratch helpful. We’ve tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience...
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Google Analytics Changing How Sessions Are Defined
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
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Hanapin Marketing’s Predictions for the Future of PPC
What’s the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what...
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The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy... don't stop now!
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How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to...
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