Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account....
Continue Reading My #1 Tip for Google Display Network: Scale Your Campaigns
Last Wednesday Google announced the solution to all of my life’s problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I’ve only been playing around with this new feature for a few days and am already feeling...
Continue Reading Quick Guide To Analytics Multi-Channel Funnels
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for...
Continue Reading Google AdWords Conversion Tracking Data Explained
Before an ad can do anything, it has to be consciously looked at. And that means the photo had better be eye-grabbing, or at least interesting. And while it’s fairly easy to pick out subject matter that we’re hardwired to...
Continue Reading Visual Striking Photos: Beyond Head Shots of Pretty Women
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky...
Continue Reading “What the Query?!” – A Wayne’s World Tribute
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! Check out the rest of our PPC Hero video blogs!
Continue Reading PPC Hero Celebrates National Race Your Office Chair Day
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people!
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All...
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and...
Continue Reading Search Psychology – Using Creative Outlets for Writing Ads
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes...
On this week’s Whaddya’know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you’ll remember, Amber delved into this topic a bit way back in 2009, but a lot...
Continue Reading Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them...
Continue Reading Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
Save time and Become the Hero with updates from PPC Hero in your inbox!
