Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
Continue Reading Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for...
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers...
Continue Reading adCenter Budgeting Options: You Talked, They Listened!
This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you...
Continue Reading PPC Campaign Structure Basics & Best Practices
In this third post in our weekly Ads in the Wild series, Jeff Sexton of BoostCTR looks at utilizing nostalgia to make searchers connect with your ads.
Continue Reading Ads in the Wild: Keeping it Social with Nostalgia
To all the gardeners out there, this is probably among your favorite holidays! Zucchini is one of Earth’s most prolific plants, so there is a good chance gardeners have some extra zucchini lying around. Today is the perfect day to...
Continue Reading Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
Continue Reading AdWords Performance Grader: A Nice New Tool From WordStream
This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example....
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s...
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
Continue Reading adCenter Changing Phrase and Broad Match Behaviors
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the...
Continue Reading The Complete Guide To Taking The Microsoft adExcellence Exam
This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression...
Continue Reading Letter from the CEO – “Just the facts, ma’am.”
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