Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
Continue Reading AdWords Performance Grader: A Nice New Tool From WordStream
This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example....
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s...
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
Continue Reading adCenter Changing Phrase and Broad Match Behaviors
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the...
Continue Reading The Complete Guide To Taking The Microsoft adExcellence Exam
This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression...
Continue Reading Letter from the CEO – “Just the facts, ma’am.”
Read PPC Hero's Greatest Hits for July 2011 to gain insight on strategy and best practices for your pay-per-click accounts!
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that...
Continue Reading Everything You Need To Pass The Google Advertising Fundamentals Exam
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
Continue Reading Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing...
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give...
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set...
Save time and Become the Hero with updates from PPC Hero in your inbox!
