Some of the greatest game changers have been because of a bad call or a change in the rules. Fortunately for us PPC Managers, Google gave us a game changer yesterday! Read on to see how this affects your Display...
Continue Reading Keywords Make Their Display Network Comeback!
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
Continue Reading AdWords CPA Bidding Basics and Best Practices
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today...
Continue Reading Tablet Targeting Now Available in Google AdWords
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised...
Continue Reading Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
This blog serves to help users understand how +1's are attributed and how they should utilize them to boost PPC and SEO. The post is especially helpful if you have several landing pages, as +1's are counted individually for each...
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost...
Continue Reading Microsoft adCenter Radius Targeting is a GO!
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was...
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
Increasing your Quality Score is fun, right? And, hey, profit’s pretty okay too. But to achieve an enjoyable and lucrative PPC account, it’s important to ensure that your campaign structure is organized to bring you in the highest Quality Score as...
Continue Reading Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Though PPC Hero saves people in pay-per-click emergencies all over the world, he has a special place in his heart for the U S of A! He’s celebrating with us today as we celebrate our freedom and independence. Happy 4th...
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According...
Continue Reading Redeem Your AmEx Reward Points for Facebook Advertising
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