Sometimes PPC work is fun and exciting, and other times it’s just a little monotonous. Staring at data and spreadsheets for extended periods of time is not always how I’d LIKE to spend my day. But one set of data...
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave...
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Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so....
Google +1 Feels the Need. The Need for Speed!
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the...
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The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types...
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Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find...
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Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff's Ads In The Wild Series will give an in-depth...
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5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize,...
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The Results Of Our Quality Score Survey Are In!
The results of PPC Hero's Quality Score Survey are in and we also have a winner of the 3-month Foodzie subscription! Find out which factors of quality score are most important to determining quality score.
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Potential Issues With Transitioning to Bing’s Invoice Billing
If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.
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What’s Your Opinion On Alternative Advertising Networks?
Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these...
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Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new...
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