I’ve switched from movies to sports and now to Westerns, and I think this month’s quotation is pretty apropos. We’re now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days...
Continue Reading Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t...
In case you’re like SEO Boy and didn’t know, it’s Social Media Day! PPC Hero and SEO Boy love social media, and so do we! So update your Facebook status and Tweet away – Happy Social Media Day!
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. In her post, Kathleen goes over how to integrate call tracking with your PPC campaigns...
Continue Reading How To Effectively Capture Offline PPC Lead Conversions
Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue....
Continue Reading Create Mobile Landing Pages With No Programming Knowledge, For Free!
“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.” My fiancé likes to say this to me when I get upset at him for trying to help me...
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has...
Continue Reading Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve...
Continue Reading Understanding Match Type Differences Between AdWords and adCenter
In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both. Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show...
Continue Reading “What Do Polar Bears Eat” and Other Weird Search Queries
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on...
Continue Reading The Strategy Behind Display Network Exclusions
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance....
Continue Reading EXCELlent Series: Making Excel Subtotals Work For You
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their...
Continue Reading AdWords Interest Categories Now Available To All Advertisers
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