WOW, that is a LOT of ice cream PPC Hero is carrying around there! Neapolitan is the way to go apparently! Happy National Ice Cream Day from all of us at PPC Hero!
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google...
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What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But...
New in AdWords: Top vs. Side Ad Performance Segmentation
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the...
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Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
There’s nothing PPC Hero loves more than Quality Score and free food. That’s why we’ve decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year...
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PPC Pitfalls For Beginners, Part II
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy....
Keywords Make Their Display Network Comeback!
Some of the greatest game changers have been because of a bad call or a change in the rules. Fortunately for us PPC Managers, Google gave us a game changer yesterday! Read on to see how this affects your Display...
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AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
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Tablet Targeting Now Available in Google AdWords
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today...
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Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised...
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‘+1 Problems & Preparing for +1 Targeting
This blog serves to help users understand how +1's are attributed and how they should utilize them to boost PPC and SEO. The post is especially helpful if you have several landing pages, as +1's are counted individually for each...
Microsoft adCenter Radius Targeting is a GO!
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost...
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