Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better...
Continue Reading News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting...
Continue Reading AdWords Privacy Policy Updates, Just in Time!
Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make...
Continue Reading News Update: New Resource Library for Google AdWords Certification Program
According to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site....
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse.
Continue Reading News Update: The Google Crystal Ball – Adwords Traffic Estimator
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to...
Continue Reading News Update: Google for Agencies—Resources Streamlined!
Are you stuck on bidding? You’re not alone. Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids,...
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains...
Continue Reading Profit per Impression: A Better Metric for Ad Testing
There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown...
Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more...
Continue Reading Comparing Quality Score Across AdWords & AdCenter
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the...
Continue Reading News Update: AdWords Editor Version 9.0 Released
PPC Hero has been going through some rigorous training to dance the Mexican Hat Dance for all of you! The Mexican Hat Dance tells the story of a couple courting each other, and they end up together in the end...
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