As Co-founder/Director of MeasuredSEM and the former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live...
Continue Reading Heroview – Analyzing Ad Strategy With Tom Demers
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide To Google Analytics IQ Testing: C is for Cookie
PPC Hero is really trying to get into the Easter spirit! But…brown just isn’t his best color. And it looks like SEO Boy agrees – PPC Hero should stick to his usual costume! Happy Easter from all of us at...
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords...
Continue Reading News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
We can always count on PPC Hero to help! Today he’s supporting the Earth, and so should we! You don’t have to be a superhero to help save the planet. Get out there and plant a tree, or pick up...
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available...
Continue Reading What Visible Quality Score Isn’t Telling You
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the...
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few...
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll...
Continue Reading Four Tips to Liven Up Your Facebook Marketing
We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it...
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I...
Continue Reading WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts...
Continue Reading News Update: Google Instant–Win, Lose or Draw?
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