My how time flies. Today PPC Hero turns 4 years old and Miss Clicks has made him a delicious cake to celebrate. Hopefully his table manners have improved from last year.
Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up
If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series: Part 1: Introduction...
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Behind the Curtain: Uncovering Amazing Search Marketers Part 3
This is part three of our Behind the Curtain: Uncovering Amazing Search Marketers series. Yesterday, Jessica C. posted the job announcement and writing portion of the hiring process series. Prior to that, Jessica N. posted the introduction to our hiring...
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Who Does PPC Hero Follow?
As Pat mentioned in his Letter From the CEO, we wanted to take an opportunity to let you know who we, at PPC Hero, follow on Twitter or through blogs. Regardless of your experience level, someone out there is always...
Behind the Curtain: Uncovering Amazing Search Marketers
At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves....
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PPC News Roundup for March 4, 2011 – Au Revoir!
Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we...
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Our Greatest Hits for February 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from February. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bryan...
Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
To do our blogs right–grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers–requires a big investment. It’s one that we’ve made for the past few years, and one...
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To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their...
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PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
If you haven’t heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You’ll...
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Google vs. Bing: Targeting Features Part 2
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month...
Looking at Revenue Across Adwords & Analytics
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was...
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