While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season.
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PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to drive a business' paid campaigns via highly-quality PPC keywords.
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November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
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LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!
What Marketers Need to Understand About Automated Bid Algorithms
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
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Our Commitment to Diversity Begins with Paying Speakers
We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we’ll start! The stipend amount is still being determined, and the goal of the stipend...
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Microsoft Ads LinkedIn Profile Targeting: A Review
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
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Smart Shopping for the Holidays – A Test & Learn Approach
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.
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Thinking Simply About Ad Campaign Design
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
The Ethical Implications Of PPC Advertising & How To Overcome Them
Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.
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Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
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Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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