This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
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Blog Posts
The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.
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July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Hero Conf is Changing for the Better
We are reopening our Call to Speak for Hero Conf Austin, June 2-3. Submit your pitch before November 1.
Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
Why You Should Take Connected TV Seriously
Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.
An Introduction To Landing Page Analysis
How can you be sure your landing pages are performing well? This blog will introduce 3 different ways to analyze landing page performance.
How To Increase Facebook Traffic Without Sacrificing Revenue
Here are simple actions that boost your Facebook campaign traffic without throwing tons of extra budget at the campaign or sacrificing efficiency.
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The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
Discovery Ads for New Customer Acquisition
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.
The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.
