Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
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August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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Top Tips To Get The Most From Microsoft’s New Shutterstock API
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
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What Clients Want
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.
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New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
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Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
Join Brainlabs on Thursday, August 27, 2020 to learn what Excel Solver is, why you'd use it, and how it works for optimizing budgets across campaigns.
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2 Tips For Identifying Mobile UX Gaps
Mobile UX testing is not a new concept, yet many brands still have a bad mobile experience. One CRO expert gives 2 tips to help identify mobile UX gaps.
COVID-19: Will Paid Media Ever Be the Same Again?
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.
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How to Validate Marketing Tags and Pixels
In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup.
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
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