December 20, 2010 By Rob Boyd
I recently had a situation arise that made me take a look at quality score beyond the keyword level. I needed to understand what changes at different levels could actually do to affect the performance of my account as a...
Continue Reading Account Level Quality Score: What about it?
December 17, 2010 By Jessica Niver
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can...
December 17, 2010 By Abby
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences...
December 16, 2010 By Caleb
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise...
Continue Reading PPC Hero Video Blog #1: Optimizing your Landing Page
December 13, 2010 By Caleb
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in...
Continue Reading PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
December 10, 2010 By Abby
I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool...
December 8, 2010 By Bryan Watson
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t...
December 6, 2010 By Jen
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data...
Continue Reading Stand Out From The Crowd By Utilizing Product Extensions and PLAs
December 3, 2010 By Abby
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog...
December 2, 2010 By Jessica
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This...
December 1, 2010 By Erin
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode.
Continue Reading 6 Optimization Tips to Get Ready for the New Year
November 30, 2010 By Amy Hoffman @hoffman8
Dynamic landing pages are a great way to increase conversion rate and quality score. Read on to learn more about the possibilities of dynamic landing pages!
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