To do our blogs right–grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers–requires a big investment. It’s one that we’ve made for the past few years, and one...
Continue Reading Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their...
Continue Reading To Optimize or Not To Optimize, Google’s New Ad Setting
If you haven’t heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You’ll...
Continue Reading PPC News Roundup for February 25, 2011 Plus – Twitter Promo!
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month...
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was...
Continue Reading Looking at Revenue Across Adwords & Analytics
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order...
To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link...
Continue Reading PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most...
Continue Reading PPC Hero Video Blog #3: The Contextual Targeting Tool
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and...
Continue Reading Creating Killer Ads Using Bing Dynamic Text
PPC Hero knows the key to a woman’s heart! Miss Clicks is loving that necklace! Don’t forget to give your valentine something special this year, whether it’s jewelry or just a special card to say ‘I love you.’ Have a...
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is...
Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
Continue Reading Why and How You Should Rethink Ad Writing and Bidding Strategies
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