The end of the month can cause frustration or joy for PPC managers as we see how close we are to meeting monthly goals. Adwords offers us many different tools we can use to help lower costs and increase clicks...
Happy Thanksgiving!
PPC Hero and Miss Clicks are enjoying some delicious turkey, and we hope you are too!
How To Use Google’s Contextual Targeting Tool
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at...
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Low Cost PPC Traffic Driving (without using Google and MSN)
I recently took on a few traffic-driving projects with, what appeared to be, lofty goals. The objective of these campaigns was to drive qualified traffic to a specific landing page. We had high click goals and a small timeframe to...
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PPC News Roundup for November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions....
AdWords Interest Category Marketing: Initial Observations
We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations...
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Getting serious about ad continuity on the landing page
When it comes to ad continuity on the landing page we often think of keyword match. Are the actual words you’re using in your ads being displayed on the landing page? And that’s a good start. However, when it comes...
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PPC News Roundup for November 12, 2010
On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD...
Do You Make These Common Mistakes While Managing Your AdWords Campaign?
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that’s not always the case. When you make a mistake...
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Google Voice and Adwords Combine
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting
Creating Targeted Ads in Facebook
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits...
PPC News Roundup for November 5, 2010
Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common...
