Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival Guide. Not bad for a PPC Hero blog debut! Bethany gives a thorough and insightful breakdown of the differences between Yahoo...
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and...
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Analyzing Your PPC Account
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know...
Happy Halloween!
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating!
PPC News Roundup for October 29, 2010
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too...
The PPC Audit: Rewards for a Critical Eye
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be...
Conversion Tracking: What To Do When It Doesn’t Work
What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure,...
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PPC News Roundup for October 22, 2010
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their...
Google AdWords Reporting: An Update Since Summer Changes
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown...
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Yahoo! To Microsoft Transition Survival Guide
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture...
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PPC News Roundup for October 15, 2010
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written...
Image Ads: Why Bother?
Though we’ve seen much success from running text-only campaigns on the display network and continue to have many accounts with successful text-only display ad groups, I think there’s growing evidence that well-designed (and well-tested, as always with all ads) image...
