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What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click...
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than...
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PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new...
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that...
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Cybersquatting and Paid Search: What Brands Need to Know
By Frederick Felman, CMO, MarkMonitor According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010. The future for search engine...
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Never Odd Or Even: PPC Ad Text Testing Made Easy
Everyone in the PPC world understands the importance of ad text testing. We care, we think it’s important, we wanna do it…and you know what? For reals, it’s complicated. The headline lied. Most of us don’t have one campaign with...
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PPC News Roundup for August 6, 2010
When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal. Kevin Burns over at WPromote has an...
Our Greatest Hits for July 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Erin’s...
Google Experiment Settings Part 2 – the results are in!
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your...
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PPC News Roundup for August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into...
Two Birds with One Stone: Transition an Account & Improve it at the Same Time
It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved...
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