The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Erin’s...
Google Experiment Settings Part 2 – the results are in!
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your...
Continue Reading Google Experiment Settings Part 2 – the results are in!
PPC News Roundup for August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into...
Two Birds with One Stone: Transition an Account & Improve it at the Same Time
It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved...
Continue Reading Two Birds with One Stone: Transition an Account & Improve it at the Same Time
PPC News Roundup for July 23, 2010
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services,...
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more...
Landing Page Best Practices
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you...
PPC News Roundup for July 16, 2010
If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front...
How to Become an Affiliate Advertiser
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these...
Who’s Hot, Who Not: Finding A Great PPC Team
Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need...
Continue Reading Who’s Hot, Who Not: Finding A Great PPC Team
PPC News Roundup for July 9, 2010
Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As...
How to Make Your Summer PPC Campaigns Sun-sational
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating...
Continue Reading How to Make Your Summer PPC Campaigns Sun-sational
