We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with...
Continue Reading Landing Page Survey – Win a $50 Amazon Gift Card!
Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources. We love to test...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Planning...
While the top three search engines account for over 90% of search traffic, there are hidden deals to be found on price per click hiding among the second tier search networks. One such network is 7Search. 7Search provides advertising for...
Continue Reading Don’t forget about the Smaller Search Engines – 7Search
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC...
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right-...
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully...
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The...
Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition...
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google...
Continue Reading Case Study: Using Google Trends to Discover New PPC Opportunities
The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network...
Continue Reading How To Exclude Domains from the Content Network
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our...
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