This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.
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Blog Posts
When Should You Use Google’s Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
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Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
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Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
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How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
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Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the...
Creating Compelling Video with YouTube’s Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.
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