The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product,...
Continue Reading Ad Text Tips and Tricks for the Content Network
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when...
Continue Reading Unearthing Hidden Gems In Your PPC Account: A Guide
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on...
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a...
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about...
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google...
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over...
Celebrate St. Patty’s Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o’ gold.
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused,...
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover...
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Continue Reading Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who...
Continue Reading Hanapin is Hiring! – Looking for Search Marketing Specialists
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