Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks,...
Staying Ahead Of Shifts In PPC Traffic
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more...
Using Search Funnels to Grow Your Adwords Account
What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords...
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Don’t Trust Your Brain: Managing PPC With Friends
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay...
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PPC News Roundup for May 14, 2010
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less...
Why Specialty Businesses Need Long-Tail Keyword Marketing
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and...
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Landing Page Survey – Win a $50 Amazon Gift Card!
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with...
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PPC News Roundup for May 7, 2010
Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources. We love to test...
Our Greatest Hits for April 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Planning...
Don’t forget about the Smaller Search Engines – 7Search
While the top three search engines account for over 90% of search traffic, there are hidden deals to be found on price per click hiding among the second tier search networks. One such network is 7Search. 7Search provides advertising for...
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36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC...
PPC News Roundup for 4/30/2010
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right-...
