It’s that time of year again and PPC Hero is pulling out all the stops for Miss Clicks…she seems impressed! Best of luck today- and every day of the year- making an impact on the people that matter to you!
Blog Posts
PPC News Roundup for 2/12/2010
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive...
Understanding JavaScript and How it Can Affect Your Analytics Tracking
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types...
Continue Reading Understanding JavaScript and How it Can Affect Your Analytics Tracking
When to Pause or Delete Ads & Keywords To Save Your Quality Scores
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years? The more I manage long term clients the more I realize everything I do today...
Continue Reading When to Pause or Delete Ads & Keywords To Save Your Quality Scores
Dissecting Yahoo’s Network Distribution Settings
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network....
Continue Reading Dissecting Yahoo’s Network Distribution Settings
4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not...
PPC News Roundup for 2/5/2010
There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done...
Our Greatest Hits for January 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Google...
Increase Conversion Rates with Minimal Effort, Time and Money
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them...
Continue Reading Increase Conversion Rates with Minimal Effort, Time and Money
PPC Hero Is Getting Ready For A Makeover!
2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first...
PPC News Roundup for 1/29/2010
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking...
New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth....
