A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very...
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail...
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize...
Find Irrelevant Traffic Before It Finds You
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow...
Continue Reading Find Irrelevant Traffic Before It Finds You
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders...
Your Managed Placements: Why They Don’t Work
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like...
Continue Reading Your Managed Placements: Why They Don’t Work
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog...
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to...
Continue Reading Positioning Your Business For Success In Local Search
Best Practices for YSM Network Distribution
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is...
Continue Reading Best Practices for YSM Network Distribution
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your...
Continue Reading Living On The Edge: The Google Content Network
Happy Valentine’s Day from PPC Hero!
It’s that time of year again and PPC Hero is pulling out all the stops for Miss Clicks…she seems impressed! Best of luck today- and every day of the year- making an impact on the people that matter to you!
PPC News Roundup for 2/12/2010
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive...
