Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing,...
Continue Reading How to Use Negative Keywords in Yahoo! Search Marketing
Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner’s will be notified by email with further...
Continue Reading Book Prize Winners for our Totally Awesome SEM Sweepstakes!
It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of...
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed...
Continue Reading How To Get a Place Page in Google and Why It’s Essential for all Businesses
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword...
Continue Reading Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
…until we close the application period for our search engine marketing (SEO + PPC) position. Hanapin Marketing (the publisher of SEO Boy and PPC Hero) is looking for three search marketing specialists to add to our talented and hard working...
Continue Reading Hanapin is Hiring SEM Specialists! Just five more days left…
This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate “ceiling.” You can’t convert 100% of your visitors, because some...
Today is World Smile Day! Harvey Ball, the commercial artist who created the smiley face, wanted to dedicate the first Friday of October each year to making smiles and doing acts of kindness. What act of kindness have you done...
Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on...
Continue Reading Generate Extra Revenue this Holiday Season with These 5 PPC Tips
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in...
Continue Reading We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that...
Continue Reading Learn More about ClickSweeper – SWEEPSTAKES SPONSOR
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