Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis...
Continue Reading PPC Hero Landing Page Optimization Podcast – KidsCoats.com
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that...
Continue Reading Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
As part of our $16,000 Search Engine Marketing Giveaway, we’re giving away 100 free copies of some great SEM books by excellent industry authors. We wanted to introduce the books to our readers in case you haven’t heard about some...
Continue Reading Win One of These Excellent Books in Our Awesome SEM Giveaway!
In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that...
Continue Reading Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns...
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very...
Continue Reading 4 Pitfalls of Dynamic Keyword Insertion (DKI)
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts...
Continue Reading Why the Google Content Network Works: It’s all about the moment of relevance
Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall...
Continue Reading PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
This morning we’re launching our $16,000 SEM Sweepstakes Giveaway! What does this mean exactly? This means we’re giving away $16,000 worth of SEM prizes. These prizes include: 100 copies of some of the best SEM books around! The topics range...
Continue Reading Announcing Our $16,000 SEM Sweepstakes Giveaway!
YYYhhhhaarr! PPC Hero would like wish all of you land lovers a happy Talk Like a Pirate Day! Some of you may not know this but PPC Hero has family ties that go all the way back to Black Beard....
Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms,...
Tell your friends, tell your coworkers, tell your mom (well, if she’s interested in search engine marketing)! On Monday, September 21, Hanapin Marketing (the company that produces the PPC Hero and SEO Boy blogs) will be announcing an amazingly awesome...
Continue Reading It’s Coming: Our Totally Awesome SEM Giveaway Contest
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