Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from...
Continue Reading New Contact Form Extensions Beta from Google – Super Cool
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look...
Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can’t blame him… he has the PPC world resting on...
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you...
Continue Reading Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
If you haven’t already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now. We are continuously working to improve the blog and need your help in order to do so. Plus,...
Continue Reading We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution...
Yeah! Perhaps we’re in the minority, but we love the weather at this time of year. You can have snowball fights, go skiing, make a snowman, go ice skating… and don’t forget sledding! Sledding is the best. It isn’t really...
There’s a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I’ll be supporting the PPC side of this argument. Our trusty...
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it...
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two...
Continue Reading Expand Your Keyword Research Today with Two New Free Tools from WordStream
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and...
Continue Reading 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top...
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