We are reopening our Call to Speak for Hero Conf Austin, June 2-3. Submit your pitch before November 1.
Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
Why You Should Take Connected TV Seriously
Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.
An Introduction To Landing Page Analysis
How can you be sure your landing pages are performing well? This blog will introduce 3 different ways to analyze landing page performance.
How To Increase Facebook Traffic Without Sacrificing Revenue
Here are simple actions that boost your Facebook campaign traffic without throwing tons of extra budget at the campaign or sacrificing efficiency.
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The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
Discovery Ads for New Customer Acquisition
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.
The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.
How To Navigate Google Optimize – A Free Website Optimization Tool
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.
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When Should You Use Google’s Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.
