Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
Discovery Ads for New Customer Acquisition
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.
The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.
How To Navigate Google Optimize – A Free Website Optimization Tool
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.
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When Should You Use Google’s Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
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Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
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Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
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