Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very...
Continue Reading 4 Pitfalls of Dynamic Keyword Insertion (DKI)
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts...
Continue Reading Why the Google Content Network Works: It’s all about the moment of relevance
Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall...
Continue Reading PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
This morning we’re launching our $16,000 SEM Sweepstakes Giveaway! What does this mean exactly? This means we’re giving away $16,000 worth of SEM prizes. These prizes include: 100 copies of some of the best SEM books around! The topics range...
Continue Reading Announcing Our $16,000 SEM Sweepstakes Giveaway!
YYYhhhhaarr! PPC Hero would like wish all of you land lovers a happy Talk Like a Pirate Day! Some of you may not know this but PPC Hero has family ties that go all the way back to Black Beard....
Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms,...
Tell your friends, tell your coworkers, tell your mom (well, if she’s interested in search engine marketing)! On Monday, September 21, Hanapin Marketing (the company that produces the PPC Hero and SEO Boy blogs) will be announcing an amazingly awesome...
Continue Reading It’s Coming: Our Totally Awesome SEM Giveaway Contest
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real...
Continue Reading How To Confirm Placement of Your PPC Ads in Bing.com
This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you’ll get useful tips and info from each one! Search Marketing Now...
Continue Reading Some PPC Webcasts/Podcasts You Should Check Out!
Yahoo! has been making progress in updating their paid search platform. They have recently added some additional reporting functions that give you greater visibility into where you ads are appearing within their partner network. Today, we’ll discuss Yahoo!’s ad scheduling...
Continue Reading How to Utilize Yahoo’s Ad Scheduling Feature
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time....
Continue Reading PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in...
Continue Reading Praise and Caution for the AdWords Opportunities Tab
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