We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only...
Continue Reading Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for...
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The...
Continue Reading Yahoo’s New Display Advertising – See How It Works
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your...
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The...
Continue Reading How to Spend All That Money: A Few PPC Budgeting Strategies
As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected...
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new...
Ever wonder what your competitors’ top keywords are? Would you like to know if your competition is down in traffic the same times of year you are? I’m sure you wish you could find out how many unique visitors your...
Continue Reading Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that...
Continue Reading How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s...
Continue Reading Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you...
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