Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It’s a fairly long post, but some good information nonetheless. Matt...
10 Questions You Should Ask a Potential New PPC Management Firm
You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for...
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Yahoo and Microsoft Announce A Search Partnership
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some...
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How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help...
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PPC News Roundup for Friday 7/24/2009
The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones...
Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad...
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Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data...
PPC News Roundup for Friday 7/17/2009
Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit. Brad...
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and...
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How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the...
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PPC Hero Landing Page Critique Podcast – SteamSaunaBath
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get...
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PPC News Roundup for Friday 7/10/2009
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you “Pay per Click” in a movie theatre? OK, so they don’t mean actual PPC, but the post does have interesting things to...
