The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken...
Blog Posts
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content...
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Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report...
Continue Reading Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature...
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PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts. I guess I should also probably mention that this is my last day as a member...
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
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New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon...
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How To Broaden Your Exposure on the Google Content Network
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
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PPC Hero Says Thank You
The team at PPC Hero would like to give a big “Thanks!” to our fantastic advertisers. Their support allows us to provide frequent, thorough, relevant PPC advice & news and we’re grateful for every one of them. Please consider showing...
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality...
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Happy Mother’s Day from PPC Hero!
Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero’s Fortress...
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other...
