It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I...
Continue Reading Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns)....
Continue Reading Separating Match Types in AdWords: A Follow Up Post
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Hello my fellow Americans. It is time to celebrate our freedom and independence. While a few individuals prefer to light copious amounts of fireworks, PPC Hero has taken a historical approach to the 4th of July. Our fearless hero is...
Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn’t even know there was a Media Rating Council! They say Google’s click measurement...
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its...
Continue Reading CLRB Hanson LLC et al. V. Google Class Action Settlement
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from...
Continue Reading Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only...
Continue Reading Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for...
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The...
Continue Reading Yahoo’s New Display Advertising – See How It Works
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your...
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