Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in...
Continue Reading 5 Tips to Managing Compliance Teams in Your PPC Accounts
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to...
Continue Reading Utilize Category Exclusions to Enhance Your Content Network Performance
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You’re in luck! The days of bid uncertainty are behind...
Continue Reading Increased Bid Transparency with Google’s Bid Simulator
As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing...
Continue Reading Submit Your Landing Page to the PPC Hero Landing Page Optimization Podcast!
Elvis was great. Obviously, he’s the King. If you’ve never been to Graceland, you’re missing out. It’s a sight to be seen simply for the Jungle Room. This week, fans and fanatics alike are celebrating Elvis Week. And PPC Hero...
Continue Reading Happy Elvis Week! Hunk of Burning Love Edition
Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left. Interested in more...
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one...
Continue Reading How Business.com Can Help You Reach Your Lead Goals
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
As I’m sure you are aware, it’s a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that...
Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It’s a fairly long post, but some good information nonetheless. Matt...
You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for...
Continue Reading 10 Questions You Should Ask a Potential New PPC Management Firm
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some...
Continue Reading Yahoo and Microsoft Announce A Search Partnership
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