When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The...
Continue Reading How to Spend All That Money: A Few PPC Budgeting Strategies
As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected...
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new...
Ever wonder what your competitors’ top keywords are? Would you like to know if your competition is down in traffic the same times of year you are? I’m sure you wish you could find out how many unique visitors your...
Continue Reading Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that...
Continue Reading How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s...
Continue Reading Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you...
There is a new feature that is somewhat-hidden within the new Google AdWords interface that I want to bring to your attention. Now, you can essentially run a search query report at the ad group level without actually running a...
Continue Reading A New Way to Find & Add Negative Keywords in Adwords
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data. If you have migrated to the new AdWords...
Continue Reading What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful...
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a...
Continue Reading First Glance: How Pay-Per-Click Marketers Should React to Bing
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from May. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
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