As part of our local PPC blog series, today I’d like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally...
Blog Posts
8 Geo-Targeting Dos and Don’ts You Need to Follow
Welcome to day 2 of our week-long series on PPC geo-targeting! When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can...
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Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test...
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Our Greatest Hits for April 2009!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
As part of our week-long series on PPC geo-targeting, today I’m going to showcase the basics of setting up geo-targeting in the “big three” pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords,...
Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
Whether you’re new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we’re going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have...
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PPC News Round Up for May 1, 2009
Happy Friday everyone … More importantly, happy May! I hope that all these April showers are over and the May flowers are upon us. That might be an Indiana saying, as I doubt if you’re in Florida you’ve ever heard...
Driving Campaign Success With Advanced Ad Scheduling
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list...
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I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, “You’re Doing it...
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Highlights From Google’s Content Network CPA Whitepaper
Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”. This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That’s...
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Why Fix What Isn’t Broken on the Google Content Network?
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly...
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PPC News Round Up for April 24, 2009
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you’re invested too much time. Once you’ve put that much time...
