PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report...
Continue Reading Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature...
Continue Reading Microsoft Unleashes a Round of Spring Updates for adCenter
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts. I guess I should also probably mention that this is my last day as a member...
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
Continue Reading How to Leverage Google’s Trademarked Term Bidding Policies
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon...
Continue Reading New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
Continue Reading How To Broaden Your Exposure on the Google Content Network
The team at PPC Hero would like to give a big “Thanks!” to our fantastic advertisers. Their support allows us to provide frequent, thorough, relevant PPC advice & news and we’re grateful for every one of them. Please consider showing...
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality...
Continue Reading Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero’s Fortress...
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other...
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward...
Continue Reading X Marks the Spot! How to Get Listed In Google Local Map Ads
As part of our local PPC blog series, today I’d like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally...
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