What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads,...
Blog News Roundup for Friday, May 29, 2009
Do you like to party hard on the holidays? If so you don’t want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that...
Improve PPC Performance with Efficient Bid Management
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used...
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5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your...
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Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to...
May the Force Be With You! Happy Anniversary to Star Wars!
OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who...
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PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com...
Using Ad Text to Find the Right Clicks
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken...
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content...
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Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report...
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Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature...
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PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It’s been pretty hectic ’round these parts. I guess I should also probably mention that this is my last day as a member...
