With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
Continue Reading How to Leverage Google’s Trademarked Term Bidding Policies
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon...
Continue Reading New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
Continue Reading How To Broaden Your Exposure on the Google Content Network
The team at PPC Hero would like to give a big “Thanks!” to our fantastic advertisers. Their support allows us to provide frequent, thorough, relevant PPC advice & news and we’re grateful for every one of them. Please consider showing...
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality...
Continue Reading Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero’s Fortress...
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other...
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward...
Continue Reading X Marks the Spot! How to Get Listed In Google Local Map Ads
As part of our local PPC blog series, today I’d like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally...
Welcome to day 2 of our week-long series on PPC geo-targeting! When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can...
Continue Reading 8 Geo-Targeting Dos and Don’ts You Need to Follow
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test...
Continue Reading Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
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