In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the...
Continue Reading Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
I’ve been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this...
Continue Reading Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set...
Continue Reading New Filters and Global Settings in Google Search Based Keyword Tool
Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question....
Continue Reading AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since...
Continue Reading Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
Happy Friday everyone! I’m going to be out of town next week, but I’m sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I’m here now, let’s get...
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the...
Continue Reading Write PPC Ads that Scream and Stand Out From the Pack
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just...
Continue Reading Bonus! Business.com Adds Conversion Tracking
Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the...
Continue Reading Your Yahoo Stats Weren’t That Bad This Weekend: Yahoo’s Reporting is Broken
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on! Some of you may have seen this in your...
A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I’ll...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
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