In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, “You’re Doing it...
Continue Reading I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”. This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That’s...
Continue Reading Highlights From Google’s Content Network CPA Whitepaper
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly...
Continue Reading Why Fix What Isn’t Broken on the Google Content Network?
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you’re invested too much time. Once you’ve put that much time...
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the...
Continue Reading Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
I’ve been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this...
Continue Reading Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set...
Continue Reading New Filters and Global Settings in Google Search Based Keyword Tool
Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question....
Continue Reading AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since...
Continue Reading Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
Happy Friday everyone! I’m going to be out of town next week, but I’m sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I’m here now, let’s get...
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the...
Continue Reading Write PPC Ads that Scream and Stand Out From the Pack
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