Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search...
Continue Reading How to Utilize Your Placement Performance Report to the Fullest Extent
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that...
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results – but with...
Continue Reading Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Lovely weather. 60’s. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here’s the blogs for the weekly roundup. Brad Geddes gives us some advice on...
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here’s what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is...
Continue Reading New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up...
The more we write here at PPC Hero, the more we learn about pay-per-click in general and the needs and wants of our readers. Of all the topics we’ve touched on over the past few years, the one that has...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
We want to wish Dr. Seuss a very happy birthday! PPC Hero is a big fan of all his books but as you can see, his favorite is the Cat in the Hat. It’s a classic! We hope you take...
Today’s PPC Hero Landing Page Critique Podcast will focus on Star Tech Global, submitted by Faizal Johnson. Star Tech Global is an outsourcing software development firm. Faizal said in his submission that his goal is to increase leads from his...
Continue Reading PPC Hero Landing Page Critique Podcast – Star Tech Global
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That’s really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their...
Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC...
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