When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore)...
Continue Reading Ad Text Testing – a PPC Manager’s Constant Friend and Companion
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits “redesign”, aka “reddigg”. There were some other...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
It’s weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don’t...
Continue Reading Google Updates Search Query Report Functionality: Query Depth = All Queries
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular...
Continue Reading Enhance Your AdWords Content Network Performance By Trimming the Fat
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right...
Continue Reading New Tool in AdWords That Tells You Which Keywords Are Inactive
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the...
I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the...
Continue Reading 5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3”...
Continue Reading Results of Our Second Tier PPC Search Engine Survey
Just in case you haven’t heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site. The Google AdWords Agency blog announced...
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing...
Continue Reading How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away...
Continue Reading Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
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