In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Competitor Strategies for Lead Generation – A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
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Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.
The Top 25 Most Influential PPC Experts of 2020
Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.
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3 Ad Copy Considerations That Actually Make a Difference
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.
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Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
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Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
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Video Remarketing: LinkedIn vs. YouTube
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.
3 Forecasting Strategies For PPC Data Anomalies
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
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Boosting Sales Consistently with the Right Product Video
Product videos are fantastic assets to show prospects what you’re offering in the most authentic and realistic way. Learn how to make outstanding product videos.
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