Last summer, we wrote about Yahoo’s ad profiling program. This is a quick reminder that you need to be vigilant when monitoring for changes that Yahoo makes to your PPC campaign without your knowledge or consent. What is Ad Profiling?...
Continue Reading Has Yahoo Optimized Your Account Without Your Consent? You Better Check!
Breakfast is our favorite meal of the day… so we are extremely excited to wish everyone a very happy International Pancake Day! Pancakes are close to the perfect food. Hot, sweet, hardy and delicious! Now get over to IHOP and...
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new...
More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly...
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!)....
Continue Reading Is DMA Targeting Within AdWords the Wave of the Future?
PPC Hero wishes everyone an ewy-gooey sickeningly sweet Valentine’s Day! PPC Hero is offering up some PPC specific heart-shaped candies. He likes these much better than those personalized M&M’s. Have a great holiday!
Happy Friday PPC geeks I don’t want to jinx myself, but here goes nothing. I see perhaps a crack in winter’s armor. Or at least I hope. This weather is sweet! Which is great, because I coincidentally broke my ankle...
When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet...
Continue Reading Increase Conversion Rates with User Driven Feedback
In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way...
Continue Reading Review Your Conversion Paths To Look For Optimization Opportunities
I like Google’s Content Network. We’re pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last...
Continue Reading What to Do When the Content Network Goes Haywire
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How To Track Phone Calls Generated From Your Landing Page
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