According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have...
Continue Reading Adwords Makes Yet Another Change to the Display URL Policy
It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a...
Continue Reading 5 Ways to Build and Expand Your Negative Keyword Lists Today
This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC...
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
Continue Reading What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or...
Continue Reading Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
Continue Reading Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles! We are looking for articles that explore PPC management and...
Continue Reading Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of...
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how...
Continue Reading Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client’s company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any...
Continue Reading Why Trademarked Names Are Allowed in Google Display URL
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected. Just for clarity sakes, I will...
Continue Reading Yahoo Shuts Down Their Content Network in Europe
As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords...
Continue Reading Your AdWords Advertisements May Not Be Displaying When You Think They Are
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