Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is...
Continue Reading Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC...
What’s more fun than reading blogs? Reading blogs with pictures of course! In the past two years of PPC Hero’s life we’ve created several illustrations that we “try” to relate to our content so we can visually please our readers...
Continue Reading Check Out Our Collection of PPC Hero Images!
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed. This time around, Yahoo hasn’t made significant...
Continue Reading What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should’ve written. (Just kidding!) Seriously though, Brad’s article touches on one of the best PPC tools...
Continue Reading How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Need to save some money on PPC this year? Website Magazine has 5 solid tips for doing just that. These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a...
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
Continue Reading 6 Ways Diagnose a Problem Within Your PPC Account
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts...
Continue Reading What Are Your Major Challenges When Inheriting a PPC Account?
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that...
Continue Reading What You Need to Know to Set Up Monthly Invoicing With Google AdWords
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo!...
Continue Reading Maximize Your International PPC Exposure in Microsoft adCenter
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to...
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