This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How To Write and Effectively Test Your PPC Ad Texts
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12″ of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70’s. Here’s your weekly dose of PPC...
Utilizing Match Types in MSN to Increase Traffic and Leads
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using...
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How To Decrease Your PPC Spend Smartly and Quickly
The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is...
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Adwords Makes Yet Another Change to the Display URL Policy
According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have...
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5 Ways to Build and Expand Your Negative Keyword Lists Today
It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a...
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PPC News Roundup for January 23, 2009
This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC...
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
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Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or...
Continue Reading Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
Continue Reading Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
