Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC...
Blog Posts
Check Out Our Collection of PPC Hero Images!
What’s more fun than reading blogs? Reading blogs with pictures of course! In the past two years of PPC Hero’s life we’ve created several illustrations that we “try” to relate to our content so we can visually please our readers...
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What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed. This time around, Yahoo hasn’t made significant...
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How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should’ve written. (Just kidding!) Seriously though, Brad’s article touches on one of the best PPC tools...
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PPC News Roundup for January 2, 2009
Need to save some money on PPC this year? Website Magazine has 5 solid tips for doing just that. These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a...
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
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Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
What Are Your Major Challenges When Inheriting a PPC Account?
We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts...
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What You Need to Know to Set Up Monthly Invoicing With Google AdWords
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that...
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Maximize Your International PPC Exposure in Microsoft adCenter
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo!...
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Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to...
Should Small Businesses Really Avoid PPC?
On Monday, Media Post’s Search Insider published an article titled, “Small Businesses to PPC Search: Drop Dead.” This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read...
