Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
Continue Reading Ask PPC Hero! PPC Geo Targeting Best Practices
Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We’re always analyzing our PPC performance, breaking down our stats. So, we thought we’d give some interesting numbers about Thanksgiving: $3.6 billion: The value...
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in...
If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to...
Continue Reading Exploring Google’s New Search-Based Keyword Tool
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let’s define what a parked domain is and how it’s...
Continue Reading Can Parked Domains Drag Down Your PPC Click-Through Rate?
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we’d cover how you can find this new information within your AdWords account....
Continue Reading How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra...
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to...
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the...
Continue Reading Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases...
The Hanapin Marketing SEM crew is looking for new team members. If you’re reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About...
Continue Reading PPC Hero and Hanapin Marketing Are Looking For Good People
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
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