It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
Continue Reading 6 Ways Diagnose a Problem Within Your PPC Account
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts...
Continue Reading What Are Your Major Challenges When Inheriting a PPC Account?
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that...
Continue Reading What You Need to Know to Set Up Monthly Invoicing With Google AdWords
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo!...
Continue Reading Maximize Your International PPC Exposure in Microsoft adCenter
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to...
On Monday, Media Post’s Search Insider published an article titled, “Small Businesses to PPC Search: Drop Dead.” This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read...
We love the holidays! As you can see, the PPC Hero cast of characters are all dressed up for the season! PPC Hero and Ms. Clicks are Santa & Mrs. Claus. SEO Boy is rockin’ his elf get-up. And ROI...
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few...
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it...
Continue Reading Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only...
Continue Reading Yahoo Shortens Data Retention Period to 3 Months
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in...
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