Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it...
Continue Reading Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only...
Continue Reading Yahoo Shortens Data Retention Period to 3 Months
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in...
Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and...
Continue Reading Interview with Tim Ash – Author of Landing Page Optimization
Today’s PPC Hero Landing Page Critique Podcast will focus on PhosphoSolutions, submitted by Mike Browning. Mike said in submission that his goal is to increase sales from his website. PhosphoSolutions is a company that is dedicated to making and selling...
Continue Reading PPC Hero Landing Page Critique Podcast – PhosphoSolutions
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this “Quick Tip” on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I...
Continue Reading A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy...
Demographic targeting is a relatively new feature for Google. It’s the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target...
Continue Reading Improve Your Content Network Campaigns with Demographic Bidding in Google
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don’t. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on...
Continue Reading What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without...
Continue Reading Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there’s always adieu about Quality Score … Anyways, read on. If you want to stay on top of...
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to...
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