We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
Continue Reading Utilize the Google Search Partner Network to Increase Your PPC Performance
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t. And some of these people are actually...
Continue Reading Google Confirms Conversion Rates Have No Effect on Quality Score
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes...
Continue Reading Vertical PPC Search Engines and User Intent
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age – PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad...
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday...
Continue Reading Is Google’s Automatic Match Expanding For The Holidays?
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC...
Continue Reading Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
We are doing some catch up with our reader submitted questions so today we are posting another “Ask PPC Hero” article! Recently, we received a question from Shweta, and here is what they asked: “If I keep bad performing campaigns...
Continue Reading Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
Startup Weekend is coming again to Indiana! Two Hanapin employees participated in the last SW in Bloomington and we want to help get the word out. It’s an intense and focused weekend dedicated to forming companies – from concept to...
Continue Reading Indianapolis Startup Weekend Event to be held in December
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
Continue Reading Ask PPC Hero! PPC Geo Targeting Best Practices
Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We’re always analyzing our PPC performance, breaking down our stats. So, we thought we’d give some interesting numbers about Thanksgiving: $3.6 billion: The value...
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in...
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