Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We’re always analyzing our PPC performance, breaking down our stats. So, we thought we’d give some interesting numbers about Thanksgiving: $3.6 billion: The value...
Blog Posts
PPC News Roundup For November 21st, 2008
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in...
Exploring Google’s New Search-Based Keyword Tool
If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to...
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Can Parked Domains Drag Down Your PPC Click-Through Rate?
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let’s define what a parked domain is and how it’s...
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How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we’d cover how you can find this new information within your AdWords account....
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How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra...
PPC News Roundup For November 14th, 2008
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to...
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the...
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How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases...
PPC Hero and Hanapin Marketing Are Looking For Good People
The Hanapin Marketing SEM crew is looking for new team members. If you’re reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About...
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How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
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PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone! We have been long-time readers of Website Magazine and recently, we’ve been...
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