We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.
Continue Reading UPDATED! The Paid Media Pulse COVID-19 Dashboard
Google Unpaid Shopping Traffic – Early Results
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by 5.6%.
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Webinar Today! Pitching Programmatic: Get Your CMO On Board
Join James Sexton from Brainlabs and Alex Lamoureux from Acquisio as they discuss all the things you need to know when you decide to leap into programmatic - from choosing platforms to leadership buy-in.
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Reduce Ad Copy Mistakes With Ad Content Calendars
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
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How To Merge PPC Data Across Platforms
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.
When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
How To Set Up A Macro In Google Sheets
In this post, we’ll be talking about how to set up a Google Sheets macro, hosted by Google Apps Script.
4 Tips For Facebook Catalog Sales Campaigns Efficiency
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.
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3 Ways To Build Customer Loyalty During A Crisis
The 3 strategies in this blog are meant to help your brand better relate to customers during a crisis, ultimately increasing your customers' lifetime value.
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Scalable Analytics Team Structures: Centralized vs Decentralized
The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.
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Take the Survey: How has COVID-19 impacted your paid media?
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media.
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Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
Continue Reading Click Share Vs Impression Share – Which One Should You Care About?
