A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I...
Blog Posts
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
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PPC News Roundup for October 17th, 2008
We all know that search marketing is a complex beast – Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model‘ to help get a broad picture of the processes involved in search marketing....
2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these...
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A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing...
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Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
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PPC News Roundup for October 10, 2008
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to...
Use Trust Symbols & Credibility Elements to Increase Conversions
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers...
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What PPC Hero is All About: Check Out Our Wordle!
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position,...
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Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you’ve hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren’t generating the amount of traffic you think you’re capable...
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Learn How to Distribute Your PPC Budget between Search Engines
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
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PPC News Roundup for October 2, 2008
This offering from PPC Advice gives their outlook on the staggering economy and its impact on the online marketing industry. It’s a positive one, and for all of our sakes, we can hope it pans out like they predict. You...
