Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to...
Continue Reading A Beginners Checklist for Writing Benefit-Focused Ad Texts
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I’ll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is...
Continue Reading Learn the Basics for Building a Killer Keyword List
Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC...
Continue Reading Learn the Pros and Cons of Each PPC Search Engine
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I...
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
Continue Reading Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
We all know that search marketing is a complex beast – Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model‘ to help get a broad picture of the processes involved in search marketing....
A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these...
Continue Reading 2 Ways You Could Be Killing Your Quality Score Without Knowing It
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing...
Continue Reading A 400% Increase In Conversion Rate? Yep, It’s Possible!
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
Continue Reading Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to...
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers...
Continue Reading Use Trust Symbols & Credibility Elements to Increase Conversions
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position,...
Continue Reading What PPC Hero is All About: Check Out Our Wordle!
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