We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra...
More Insights Into The AdWords Quality Score And First Page Bidding Strategy
As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google...
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Have You Seen This? Expanded Product View on Google PPC
Today, Marketing Pilgrim discussed something new in Google search results – expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox...
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PPC News Roundup for October 24th, 2008
We start off today’s roundup with reports! Thrilling! In all seriousness, Google Analytics is adding some new features that will make it even more useful, including custom reports, integration with AdSense, Motion Charts, and more. Plus, they have some videos...
How to Analyze the Most Important PPC Reports
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being...
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How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should...
A Beginners Checklist for Writing Benefit-Focused Ad Texts
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to...
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Learn the Basics for Building a Killer Keyword List
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I’ll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is...
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Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC...
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30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I...
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
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PPC News Roundup for October 17th, 2008
We all know that search marketing is a complex beast – Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model‘ to help get a broad picture of the processes involved in search marketing....
