As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page....
Blog Posts
PPC News Roundup for September 17, 2008
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it’s good for people to read over this and to learn their options on how they...
Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a...
Continue Reading Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Book Give Away Follow Up: Thanks To Everyone!
We’d like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at...
Continue Reading Book Give Away Follow Up: Thanks To Everyone!
Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
As day two of our landing page blog series, we’ll learn why it’s important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing...
Continue Reading Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces...
Continue Reading Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say...
Continue Reading Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There’s nothing worse than realizing you’re sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea,...
Continue Reading Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
PPC Hero Interview with Allie Edwards Williams of Zvents
What better way to learn about PPC than to hear about experiences from those “in the trenches?” At least that’s how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local...
Continue Reading PPC Hero Interview with Allie Edwards Williams of Zvents
PPC News Roundup for September 10, 2008
Mike Mothner from wpromoter.com has written a great post on ways to supercharge your landing pages. Some ways he mentions include keeping your contact form simple, don’t let your users get distracted and what I think may be the most important...
Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages...
Continue Reading Interview with Elise Richardson from www.MyWebGrocer.com
My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be...
Continue Reading My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
