This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he’s not making bid changes and writing ad...
Continue Reading Playing Fair With Competitor Keywords in Google AdWords
Today I got an email from our Google reps that they are recruiting for a new program called: Website Optimizer Authorized Consultant Program. In this new program you would provide setup, support and consultation for other using Website Optimizer. I...
Continue Reading Google Wants YOU to Become a Website Optimizer Authorized Consultant
You learn something new every day. Period. Yes, it’s cliche. Yes, it makes me sound like my mother. But surprise, surprise, it’s true! As my headline suggests, this is a cautionary tale about the “bad things” that can happen when...
Continue Reading Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already...
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven’t kept them top of mind. In this post I’ll go over a few of the larger...
Continue Reading A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
SEOmoz presents headsmacker tip #6 – Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always...
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to “inactive for search” and “minimum bids” with this update. According to Google, the end goal of this change is to...
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added. The first enhancement in MSN is the ability...
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might...
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However,...
Continue Reading Two Match Type Strategies That Can Enhance Your PPC Performance
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