Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However,...
Continue Reading Two Match Type Strategies That Can Enhance Your PPC Performance
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute...
Continue Reading Tell Us What Landing Page Changes Drive the Most Conversions For You
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of...
Continue Reading A Poor PPC Account Structure Will Make Your Campaign Suffer
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd… Regardless, the content is still great and is chocked full...
Continue Reading PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d...
Continue Reading Landing Page Critique HEROcast – Video Game Price Guide
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off...
Continue Reading PPC Hero Readers Can Get a Great Deal on PPC Summit
Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows....
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It’s also a great way to see just how broad,...
Continue Reading Hey Sexy Lady, Come Check Out My Pet Photo Book
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to...
Continue Reading How to Use Google’s Insights for Search to Improve Your PPC Management
This week we’ve been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we’ve been providing has been helpful and will allow you enhance...
As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account. The first misconception of the Google AdWords Quality Score is that...
Continue Reading Top Google Adwords Quality Score Misconceptions
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We’ve had a great turnout so far, but we know there are several of you who haven’t...
Continue Reading Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
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