If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to...
Continue Reading Exploring Google’s New Search-Based Keyword Tool
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let’s define what a parked domain is and how it’s...
Continue Reading Can Parked Domains Drag Down Your PPC Click-Through Rate?
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we’d cover how you can find this new information within your AdWords account....
Continue Reading How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra...
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to...
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the...
Continue Reading Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases...
The Hanapin Marketing SEM crew is looking for new team members. If you’re reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About...
Continue Reading PPC Hero and Hanapin Marketing Are Looking For Good People
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone! We have been long-time readers of Website Magazine and recently, we’ve been...
Continue Reading PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to...
Continue Reading How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...
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