What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing...
Blog Posts
Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes...
There’s Still Time to Submit your PPC Success Story & Win!
Earlier in July I posted our first contest where any PPC advertiser who submits a great PPC success story will be in the running to win great prizes if picked! The due date for all success stories was last week,...
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Discover Google AdWords Insertion Tags and Learn How to Use Them Today
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics...
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New Placement Feature in Google Now Live
If you’re a fan of creating placement performance campaigns you may want to take advantage of Google’s new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating...
Generating Leads Should Not Be Your End Goal
Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search...
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Are Your Keywords Not Showing Due to “Low Search Volume”?
The other day I had an ad group that hadn’t received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you’ve entered has a low...
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PPC News Roundup for July 15, 2008
Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign...
Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing...
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Yahoo Reserve Market Price Killed My Campaign
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the...
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Our First Landing Page Critique HEROcast: Zilliant.com
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing...
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Why We Love David Szetela
There are a lot of PPC bloggers these days, but it is still easy to recognize the cream-of-the-crop. Our friend and fellow PPC guru David Szetela is certainly at the top. The Clix Marketing Blog, Dave’s home on the internet,...
