Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows....
Hey Sexy Lady, Come Check Out My Pet Photo Book
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It’s also a great way to see just how broad,...
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How to Use Google’s Insights for Search to Improve Your PPC Management
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to...
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Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
This week we’ve been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we’ve been providing has been helpful and will allow you enhance...
Top Google Adwords Quality Score Misconceptions
As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account. The first misconception of the Google AdWords Quality Score is that...
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Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We’ve had a great turnout so far, but we know there are several of you who haven’t...
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PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We...
How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element...
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What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Welcome to day 2 of our up close and personal examination of Google’s Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don’t give...
Our Greatest Hits for July!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Today begins PPC Hero’s newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains...
How To Grow Your PPC Campaign Organically
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can...
