One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic...
Continue Reading Give Us Your Feedback! What is Your Favorite Google AdWords Report?
The folks over at SEOMoz are known for their organic search prowess, so it’s a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of...
It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it...
Continue Reading Lead Quality of Google’s Pay-Per-Action: Good or Bad?
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
Continue Reading Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high...
Continue Reading Yet Another Reason Why Your Ads Aren’t Showing in Google
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at...
Continue Reading Learn How to Humanize Your Marketing in a Free Webinar
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I...
Continue Reading How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
Normally our speaking engagements are SEM/pay-per-click related, or website/landing page development related. But we’re going to be switching gears and talking blogging at the first Blog Indiana Conference. We’ll be presenting topics on audience/readership development, and analytics/tracking for your blog....
What’s the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn’t know where they’re headed with the PPA model but they’re not sending out any invitations to be a...
Just in case you missed the “Managing Big, Complicated PPC Campaigns,” webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask?...
Continue Reading Manage Big, Complicated PPC Campaigns with Less Frustration!
Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
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