If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool?...
Blog Posts
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser...
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The Honeymoon Is Over – My Infatuation with Google is Waning
For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the...
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your...
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Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I’ll explore how...
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How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve...
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Yahoo Is Going to Automatically Optimize Your PPC Account Without You
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my...
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Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you’re new to the program, where do you begin? To kick off our series of “Give Us 5 Days, and...
Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here...
PPC News Roundup for May 29, 2009
Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic...
Keep Your AdWords Account Safe: Don’t Fall For Phishing!
Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their...
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