In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
Continue Reading Audit Google Display Placements Like a Boss
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
How Data Science Can Improve PPC Performance
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.
Continue Reading How Data Science Can Improve PPC Performance
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
Continue Reading Google Ads Audience-Based Campaign Restructure Case Study
A Comprehensive Guide to Ad Testing
Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.
PPC News: Keeping Pace with the Industry
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.
Introducing: Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.
Continue Reading Introducing: Paid Media Pulse COVID-19 Dashboard
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
Continue Reading When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
TikTok Advertising: Should You Test It?
TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.
How To Eliminate Wasted PPC Spend
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.
Ad Copy Tips For the COVID Era
Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.
