One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at...
Continue Reading Learn How to Humanize Your Marketing in a Free Webinar
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I...
Continue Reading How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
Normally our speaking engagements are SEM/pay-per-click related, or website/landing page development related. But we’re going to be switching gears and talking blogging at the first Blog Indiana Conference. We’ll be presenting topics on audience/readership development, and analytics/tracking for your blog....
What’s the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn’t know where they’re headed with the PPA model but they’re not sending out any invitations to be a...
Just in case you missed the “Managing Big, Complicated PPC Campaigns,” webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask?...
Continue Reading Manage Big, Complicated PPC Campaigns with Less Frustration!
Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool?...
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser...
Continue Reading Don’t Make This Mistake When Opening A New PPC Account!
For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the...
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your...
Continue Reading 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
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