For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the...
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your...
Continue Reading 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I’ll explore how...
Continue Reading Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve...
Continue Reading How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my...
Continue Reading Yahoo Is Going to Automatically Optimize Your PPC Account Without You
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you’re new to the program, where do you begin? To kick off our series of “Give Us 5 Days, and...
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here...
Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic...
Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their...
Continue Reading Keep Your AdWords Account Safe: Don’t Fall For Phishing!
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my...
Continue Reading Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and...
Continue Reading Google Automatic Matching Test Only Generated 1 Click!
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