Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for...
Continue Reading What You Need to Know About Google Automatic Matching
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from ‘Inside the Marketing Mind’ that goes in depth about what the quality score is, and how you can improve it within your...
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip...
Continue Reading From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I...
Continue Reading Getting PPC Advice from Yahoo!? Take the Good with the Bad
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the...
Continue Reading Your Contact Form Might Be Hurting Your PPC Campaign
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s...
Continue Reading Increase Customer Retention with Simple Social Networking
The results from the PPC Summit Best Practices & Successful Strategies Contest are in, and one of our very own readers has won! The winner is Sterling Simpson from AbeBooks.com. Sterling has won a free pass to either PPC Summit...
“You just launched your PPC campaign, now what?”, says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC...
On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions...
Continue Reading Check This Out! Identify Unique Conversion Actions with Google AdWords
Hat-tip to Stuart Brown for the “Google is a Giant Robot” Image Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In...
Continue Reading Has Google’s Display URL Policy Affected You Yet?
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and...
Continue Reading A Quick Review & Expansion on “Best Paid Search Practices”
Think you have the best search marketing strategy? PPC Summit is calling all Internet marketers to submit your proven technique or strategy that helped increase your conversions. Winner gets a FREE PASS to PPC Summit. Take note: the deadline is...
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