Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to...
Continue Reading If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great...
This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and...
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be...
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber...
Continue Reading Need More Traffic? Stop thinking so hard and review your website for new keywords
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword...
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious...
The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as...
Continue Reading Build a Strong PPC Foundation with Better Keyword Research
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics...
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted...
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN’s adCenter. Before I...
Continue Reading Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people’s brains may not make that leap, but that’s the way I roll. Sharks have been around for approximately 450 million years. Their...
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