Jennifer Slegg reminds us in this post that CTR isn’t always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase...
Blog Posts
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren’t always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for...
Continue Reading The Secret of Tracking Yahoo! Keyword Data in Google Analytics
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I’ve been interviewed in regards to pay-per-click advertising and it was a...
Continue Reading “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Our Greatest Hits for March!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your...
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can...
Continue Reading Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute...
Continue Reading Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that...
Continue Reading Who Else Wants to Increase Conversions From Their Landing Pages?
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for...
Continue Reading Get More Business on Business.com: How to optimize your business.com campaign
Industry Benchmarking Beta Now in Google Analytics
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your...
Continue Reading Industry Benchmarking Beta Now in Google Analytics
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can’t emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is...
7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”
Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled “Coaxing the Conversion.” This was the first in their new B2B Expert Series. Recently, I’ve been racking my brain on strategies for a particular B2B...
